How Red Lights Can Make You Money
Advertising is crucial for any business. Outdoor media is different than traditional advertising. One example of outdoor media is vehicle signage.Vehicle signage has multiple marketing benefits. This article takes a look at the benefits of using vehicle signage.
Everywhere you go you see a car. If your company has vehicles on the road you need vehicle signage. Vehicle signage refers to different types of mobile advertisements on your cars. The vinyl wrap is a very popular form of vehicle signage. A vinyl wrap is a large vinyl sticker with a company graphic printed on it. The vinyl sticker has to fit the vehicle perfectly.
You want your vehicle wrapped by a professional. It is not recommended to use photos on your vehicle wrap. If you are set on using a photo, make sure that it has an extremely high resolution. Not everyone will want to wrap their entire vehicle. Car window decals are another great option. Car window decals will not take up the entire vehicle.
You should take the time to be inspired when choosing the graphic design for your vehicle. Remember this design will be seen by hundreds of people.
Make sure you limit the content you are providing on the vehicle signage. The company name website and phone number should always be included on the vehicle signage.Having the logo present on your vehicle signage is also very important.
Any additional information added to the vehicle signage needs to be limited. This is because of the type of advertising you are using. Your commercial is your car. This is why you need to make sure it is a short commercial.
People will only have so long to read the car before it begins to move to its next spot. You do not want people to start reading your advertisement and run out of time before they get to your company name. This is why simple is better. A clutter-free car will have more impactful advertising. If you have a lot of cars you might want to consider getting fleet wraps.
The placement of information on your car signage also plays an important role. The back of the vehicle is the most important location for your advertisement. While your company vehicle is sitting at a red light the potential customer will be reading the information from behind. This explains why the company logo needs to be on the back of your vehicle. The company phone number should be easily visible on the back of the vehicle.